A Second Boutique for Van Cleef & Arpels has Arrived on Bond Street

Established at 9 New Bond Street in London since 2001, Van Cleef & Arpels unveils a new experiential space located at 169 New Bond Street. The new space offers, in addition to its broad display of jewellery and watches, a concept between a boutique and an immersive space showcasing a wide array of crafts that echo the Parisian savoir-faire and history of the Maison.

This new space enables Van Cleef & Arpels to host unique workshops and events opened to the public. Echoing Van Cleef & Arpels’ values of transmission and education, the events will aim to share the Maison’s savoir-faire, heritage and sources of inspiration with jewellery and watch enthusiasts. From thematic celebrations to métiers d’art demonstrations, kids workshops as well as panel discussions, the new space will immerse visitors throughout the year.

The space is features décor inspired by an enchanted forest, offering a poetic take on nature, one of Van Cleef & Arpels’ cherished sources of inspiration. Fascinated by the constant metamorphoses of flora and fauna, the Maison transcribes the blooming of spring, the luxuriance of gardens or the flutter of a butterfly’s wings.

The boutique is graced with lightness and movement, the scenography depicts the forest in shades of green, orange, and blue, that complements the poetic essence of the creations. Art Deco inspiration for the decor is revealed with crafted lacquered and gilding panels as well as Murano glass leaves.

Van Cleef & Arpels’ High Jewellery, Jewellery and Watchmaking collections are displayed along with a selection of its Haute Parfumerie fragrances, showcased for the first time in the London boutique which offers a unique olfactory experience.

Visit the new boutique at 169 New Bond Street.