Celebrating the arrival of LOEWE's Fall Winter 2024 collection, the house presents a takeover of the flags above Bond Street, home to its flagship CASA LOEWE London store. Spanning the length of Bond Street from Piccadilly to Oxford Street, the flags feature a key print from the FW24 collection, where botanical and floral motifs take centre stage, abstracted from antique ceramics and wallpapers.
First debuted on the Paris runway, the new collection is a study on provenance, where the tropes of class and wealth are turned on their head through LOEWE’s distinctively blunt lens: the aplomb of an Etonian morning suit; the beloved dog in mosaic on a ring, or on an entire dress; wooden carvings that turn into coat collars; a floral tapestry from the drawing room beaded onto dresses or printed onto trousers; a profusion of caviar beading not only on clothing, but also on biker boots and the iconic Squeeze bag, all explore LOEWE’s signature obsession with craft and artisanal techniques.
See the flags on Bond Street September 1–30 and discover the new FW24 collection at CASA LOEWE London, 41 Bond Street, W1S 2SQ.