Boodles Sponsors the Cheltenham Gold Cup

As the Cheltenham Gold Cup returns on Friday 17th March, you can expect to see the racecourse decked with Boodles Pink for a second year running. To celebrate the partnership Bond Street played host to two Gold Cup winners; last year’s winning Jockey, Racheal Blackmore and the 2018 winning horse, Native River. 

Blackmore made history last year as the first female jockey to win the Cheltenham Gold Cup. Her sporting excellence and sparkling personality, as well as being at the forefront of a traditionally male-dominated sport, are all reasons why Boodles is so delighted to be a friend of hers and we couldn’t think of a better place to celebrate this partnership than on London’s iconic Bond Street.