Burberry have launched their new Summer 2025 campaign with a prediction of the British weather, which as we know isn't always the warmest, expect sunny spells with some showers. The campaign features a series of seven films inspired by late 1990s, early 2000s much-loved British rom coms showcasing the latest collection pieces - including the famous Burberry trench.
With endearingly familiar plot lines and playful dialogue, Burberry;s urban fairytale of love, life and rain features an A-list cast. Academy Award-winning actor Kate Winslet features alongside Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, Son Sukku and models David Gandy, Liu Wen and Naomi Campbell – with a special guest appearance (and strictly non-speaking role) by a chivalrous Burberry Knight in shining armour.
Celebrating the long-standing history of the trench coat and the reinvention of this iconic style for summer, the films meld romantic tropes with the ever-inclement British weather. They offer a rain-soaked segue into the brand’s innovative approach to all-weather expertise, in which heritage and seasonal trench coats feature alongside expressive new silhouettes from Summer 2025.
Our Summer 2025 campaign is a joyous celebration of our original purpose – to create clothing that protects people from the weather. It showcases the innovation and craftsmanship that defines Burberry as the ultimate trench and rainwear destination'
Josh Schulman, Chief Executive Officer, Burberry
The Burberry trench is the ultimate all-weather companion. Created by Thomas Burberry in 1879, gabardine was heralded as the original performance fabric. Its shower-resistant, lightweight and breathable properties offer versatility throughout the seasons and are the reason it remains a cornerstone of Burberry rainwear, as well as British wardrobes.
Honouring this enduring tradition of protection from unpredictable weather, the Heritage Collection of trench and car coats are crafted from gabardine woven at the Burberry Mill in Keighley, Yorkshire and lined in iconic Burberry Check cotton. Evolutions of these signature styles include the Castleford trench coat, its lighter gabardine weave and partial lining perfectly suited to summer.
Shop the collection and see the curated window displays that reflect the joyful essence of summertime in London, featuring delicate clusters of wisteria and pastel blossoms at Burberry on Bond Street - 21-23 New Bond St.