It's beginning to look a lot like Christmas everywhere you go and nowhere more so than on Bond Street.
For the past eight years, our beautiful and much-loved peacock feathers have provided a stunning light display. But this year, shoppers are in for a spectacular treat as we pack away our feathers and take inspiration from the beauty of The Crown Jewels and the world-class jewellery houses that have made Bond Street their home.
Bond Street’s jewellery is of course legendary. Home to some of the world’s most revered houses from Cartier to De Beers (the latter created a stunning diamond crown for the Diamond Jubilee) and Tiffany & Co, which was given the Royal Warrant by Queen Victoria in 1882. Indeed, Bond Street and neighbouring St James's have more Royal Warrants than anywhere else in the UK.
The concept for our new lighting, started in early 2021 to celebrate the Platinum Jubilee and our longest-serving monarch. Now we pay an elegant and warm-hearted tribute to HRH Queen Elizabeth II with beautiful lights that celebrate Bond Street’s long-running Royal connections.
As you enter Old Bond Street from Piccadilly or New Bond Street from Oxford Street, you are met by grand gateway announcing the new lights as visitors pass under a ‘Tiara-like’ entrance of sparking gold, silver and luminous pearls. The crossing which run the length of Bond Street, take inspirations from the stunning diamond and pearl necklaces hand-crafted by the renowned jewellers who inhabit the street. And four magnificent crowns are visible at each of the key junctions on Bond Street taking their cue from The Imperial State Crown – one of the most important pieces in The Crown Jewels collection.
Christmas shoppers are in for more festive treats as they hop from one boutique to the next. The newly unveiled The Ralph Lauren Giving Tree for Bond Street, in support of The Royal Marsden Cancer Charity, can be found shining brightly outside Ralph Lauren’s flagship store at 1 New Bond Street.
The magnificent five-metre-tall Nordmann fir tree encapsulates the brand's core values of togetherness and giving back, highlighting Ralph Lauren's Pink Pony Initiative dedicated to cancer care and prevention and its longstanding charitable beneficiary, The Royal Marsden Cancer Charity. The latter exists solely to support The Royal Marsden - the largest and most comprehensive cancer centre in Europe.
So next time you are visiting the designer's New Bond Street store with its spectacular winter wonderland façade, why not donate to The Royal Marsden Cancer Charity and dedicate a personalised star ornament in honour of someone special to hang on this worthy giving tree?
And with energy consumption at the forefront of our minds, our fantastical new light display is made up of 93,652 LEDs using recyclable, long-life materials, all of which are more sustainable, creating an efficiency saving of 75%.
We also look forward to seeing your fabulous festive photos of Bond Street all dressed-up for Christmas #bondstreet.