With the stage production of The Devil Wears Prada currently running in London’s West End, fans of the original film will delight in the return of fashion's most formidable character, Miranda Priestly. The editor-in-chief of the fictitious Runway magazine is best known for her sarcastic retorts, notably: ‘Florals? For spring? Groundbreaking.’ Perhaps she had a point. But while it might seem obvious for designers to roll out flowery prints each year, the spring/summer 2025 collections are far from dull. Bursting with innovative colour and fabric combinations, embroidery and crafty embellishments, the perennial trend is blossoming in more ways than one.
Take Loewe, for example. Here, delicate floral prints can be seen on voluminous crinoline dresses while Van Gogh's Irises (1890) painting featuring violet flowers in a vase, becomes the focal point on white-feathered tops. Elsewhere, Chloé’s climbing rose print is the basis for high-waisted trousers, while Chanel's chiffon trouser-suit is notable for its delicate flowery pattern in soft powder blue.
Sprigs of strategically placed embroidered flowers give more than a hint of spring to Miu Miu’s crisp white cotton skirt and matching sleeveless top. Hand-embroidered flowers on a white background also feature on Stella McCartney's oversized blazer and coordinating trousers.
Meanwhile, expect a playful take on things in Bottega Veneta's spring/summer 2025 collection, where a shimmering gold metallic dress is imbued with panels of floral prints and topped with leather buds and petals. Elsewhere, tiered chiffon dresses in Alessandro Michele's debut collection for Valentino are covered in a dark, wildflower meadow pattern.
Finally, for the ultimate burst of vibrant springtime hues, Gucci's new printed silk twill carré, adorned with the brand's signature Flora pattern, looks best when worn as a headscarf and accessorised with oversized sunglasses. The trend is open to interpretation. Whether it's a pretty dress paired with trainers or a trench, take your pick from this season's eclectic blooms and cut a dash this spring.