Bang & Olufsen

Renowned for its expert craftsmanship, timeless design, and superior sound capabilities, Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark.

More than showcasing the brand’s full range of luxury speakers and televisions, Bang & Olufsen of Mayfair is designed to cater to the needs of individual customers by offering an immersive and tailored shopping experience.

The three-storey flagship on New Bond Street takes customers on a sensory journey starting on the ground floor, where visitors can interact with Bang & Olufsen’s range of luxury products. The lower ground floor has been designed as a sensorium for the ultimate sound experience. Customers can listen to their favorutie songs, taking principles from Bang & Olufsen’s knowledge of acoustics and audio perception. On the first floor, customers can become creators of their own designs in the bespoke solutions area. Personalised products can then be crafted in the Bang & Olufsen specialist factory in Struer, Denmark.